Cannes Lions
MEDIACOM, New York / LVMH / 2003
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In an effort to go beyond the traditional media targeting the African American male consumer (print, radio, outdoor), the media team recommended that Hennessy pursue an involvement with sports. The programme called for Hennessy Privilege to become involved with the NBA All Star weekend. This All Star association targeted a 'Privileged audience', representing the who's who of sports, music, fashion and entertainment within young Black America.
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