The agency was briefed to create a new packaging for the promotion of the Brut Imperial Cuvee - launched for the end of the year festivities - 2009

The agency created the ChillBox, an innovative 100% recyclable gift box that utilises an EPP insert to keep champagne cold for hours. The three-dimensional diamond shape pattern takes advantage of cutting-edge blow-mold technology that allows for efficient, yet elegant design, creating a must-have year-end accessory.Innovation:-Isothermal Component: EPP was chosen for its recyclable material.

-The Diamond Point: the stamping was done after the shaping. This operation required the adaptation of a machine which allowed for a vertical deformation of the structure.-Engraved ring: creation of a double ring system to ensure perfect alignment between the body and the cap

Results:-Extended offering from limited edition to core product-Increased run from 150,000 to 1 million units-Extended to full range (magnum, quarter, half bottles)-Availability from 1 country to 10 countries-Maintained target cost and added recyclability element-Cost saving on production of 16.5%