Coke Zero’s TV spot was the final element in a global digital campaign aimed at finding someone with a dream in dance that hadn’t yet been made possible. The search launched with a social media audition to find the next global dance move. After finding our dancer we helped him spread his dance, the Toe Tappy, through documentaries, a music video, outdoor and a worldwide tour. We then recapped his entire experience with an epic TV commercial cast out of our online community. The entire campaign was inspired by one person’s dream and Coke Zero helped make it possible.