Ice-T. Stone Cold Steve Austin. Two iconic celebrities whose names coincidentally say one thing: cold. Perfect for Tide’s new campaign Cold Callers. We knew people would be excited to see these two legends from the 90s team up. Not only do they have cold in their names, they have great chemistry: Ice-T took a more laid back approach while Stone Cold literally brought the muscle. From there, we built a cast that allowed us to reach different niche audiences. Musician Vanilla Ice, hockey legend Mark Messier, all around legend, Mr. T, and Emmy award winning actress from Schitt’s Creek, Annie Murphy.