Cannes Lions

OLD SPICE SWAGGER

WIEDEN+KENNEDY, Portland / PROCTER & GAMBLE / 2012

Awards:

1 Bronze Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

The scents of Old Spice have dramatic transformational powers and can turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. This shows how, by dosing your body regions with the scents of Old Spice, you can smell like the manliest of men or better said: “Smell Better Than Yourself.”

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