Cannes Lions
WIEDEN+KENNEDY, Portland / PROCTER & GAMBLE / 2012
Awards:
Overview
Entries
Credits
Description
The scents of Old Spice have dramatic transformational powers and can turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. This shows how, by dosing your body regions with the scents of Old Spice, you can smell like the manliest of men or better said: “Smell Better Than Yourself.”
Similar Campaigns
12 items