Cannes Lions

COLD REMEDY

TOHOKUSHINSHA FILM CORPORATION, Tokyo / GLAXO SMITH-KLINE / 2011

Overview

Entries

Credits

Overview

Description

"Secretary Ms. Fox" is suffering from cough and fever, common symptoms of cold. In Japan the onomatopoetic word of "fox" is "KON-KON", as is "cough". The mask turns into a fox, meaning she has caught a cold.The "Secretary Ms. Fox" cannot perform well as usual. Someone shows up in front of her dashingly. It’s Mr. Contac! Mr. Contac jumps on her boss’s forehead, and launches a beam, full of grains, towards her. She removes her mask and recovers from fever and cough. The “Secretary Ms. Fox” is now working energetically, as she always does.

Similar Campaigns

12 items

BREATHING SYMPHONY

4129GREY ISTANBUL, Istanbul

BREATHING SYMPHONY

2017, GLAXO SMITH-KLINE

(opens in a new tab)