A technological breakthrough! For the first time ever internet users are invited to actively influence a web page by phone:A banner offered users to test their "breath-freshness" by calling a number and blow on the phone set. Each blow creates an on-screen sensation of freezing. The harder they blew, the quicker the site froze.

A new kind of media was born!

The online interaction between the banner and the phone opens a whole world of interactive innovative ideas.

The campaign created a huge buzz and was vastly covered in Israel and around the world.