Cannes Lions
MEDIAEDGE:CIA, Bogota / COLGATE-PALMOLIVE / 2003
Awards:
Overview
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Credits
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The media team was involved in the origination of the idea and led the brainstorming session with the client and creative agency partners. The launch of Colgate's new herbal toothpaste brand in Colombia called for an 'out-of-the-box' media solution, to which we responded with an 'inside the box' print media and packaging concept.
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