By going ambient, we surprised the consumer and gave him a firsthand “see it for yourself” kind of a demo, Also, as it apparently wasn't aimed at the consumers, they had their guards down and were hooked into what we were saying. The consumers also tried to decode/understand what was happening and thus the engagement quotient was very high. All leading to the message of clear glass = glass cleaned by Colin being strongly registered.

The idea generated a lot of interest in Colin and over 70 bottles of Colin a day were picked up. The promotion ran for two weeks and also generated a lot of local PR.