Cannes Lions
TBWA\HUNT\LASCARIS JOHANNESBURG, Johannesburg / TIGER BRANDS / 2010
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Colman’s Hot English Mustard is a staple condiment on the South African table. Our parents, our grandparents and their parents all had it on their table.
It is hot and feels typically English. It conjures up the England of Churchill and the Battle of Britain; it makes you think of the Empire and Rule Britannia; of the Bulldog spirit and vim and vigour.Alas, this is not the England of today, with its hoodies, teen pregnancies and council flats. Which makes Colman’s a nostalgic relic, and probably the hottest thing left in the British Empire.
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