The third commercial in the Mess With Your Head campaign heroes Trident's new variant, Fresh. It shows the gum transporting a young man from the mundane, day to day reality of a crowded lift to a surreal world where he experiences various types of refreshment, such as being flown in strong winds as a kite, by a kite before being caught in the crossfire of a cops and robbers high-power water pistol shoot out. He then jolts back to reality, still stood in the lift, after embarking on this bizarre psychological chain reaction of messed thoughts and fragmented memories.