We broke the scheme of the typical advertising campaigns and created an entire content platform around night, which we called: Colombia Project P8.

This is the first complete record of photographs and video about the country during night, more than 100 photographs, a documentary and 8 video clips, created by a renowned photographer and documentarian armed only with a Huawei P8. Thanks to this, we achieved that the Huawei P8 turned into the Smartphone for the Colombian nights.

We started the Colombia P8 project, inviting a renowned photographer and documentarian, Niels Van Iperen, a Dutchman who one day was a photographer for bands like Nirvana and the Rolling Stones, and for the last 12 years has been dedicated to photographing and documenting the beauty of Colombia. Beside him, we covered eight magical places in 8 nights.

By using the technology of the P8, we rode in 8 nights, 8 places and captured its life, its culture, its people and nights. All this in a documentary, accompanied by video capsules for each city and a gallery with more than 100 photographs that documented the experience.

After the tour, we used the obtained material to create: art exhibitions, photo museums, a web page containing all the experience, a book about Colombia at night, articles in the most important magazines in the country, on radio, in newspapers, in social networks and all kinds of samples, so that people could approach the project, know the country at night and all that could be achieved with the camera at night from the Huawei P8.

During the first week, the P8 sold out in stores and distributors were forced to increase the stock because of the demand for this phone. Sales reached 22 billion Colombian pesos.

Our goal was to be third, but the P8 became the most sold phone in Colombia during the first week, with historical records for the brand. In just one week the P8 outsold its main competitors and tripled our previous release, P7.

The campaign was recognized by the beauty of its images in media such as: Bocas Magazine, Diario El Tiempo, Soho magazine, Revista Don Juan, Caras Magazine, The W, Caracol Radio, Channel RCN, Caracol Channel, ESPN and Discovery Channel.

The campaign was recognized by the global network of Huawei and the Colombia marketing team was named the best in the world.