Cannes Lions
180LA, Santa Monica / HEWLET-PACKARD / 2016
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We follow the life of a young girl as she matures through childhood, adolescence and into adulthood. We see her developing her creative mind early in life, we see how she uses creativity as a means of expression and then we see her creative spirit start to slip away as society normalizes her and she moves through a typical life path, onto a four-year college and a job in the corporate world. Until she sees that same creative spirit in her young daughter and it awakens the creative in her once again, using Sprout by HP to bring their imaginations to life.
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