Cannes Lions
WIEDEN+KENNEDY, Portland / KFC / 2019
Overview
Entries
Credits
Background
Any fans of the 80s and 90s know the character of RoboCop. A crime-fighting robot prototype that won the hearts of Americans everywhere, as he took to the streets to fight criminals and other wrongdoers. When KFC's secret recipe of 11 herbs and spices was at jeopardy, who better to fill the role of its protector than RoboCop. In this case, Colonel RoboCop.
Execution
In the process of casting RoboCop, the team had to consider all angles. Who would be widely recognizable, as to instill fear and doubt unto anyone who thought that they'd be able to steal the secret recipe from the vault? We went through a laundry list of wrestlers, street-fighters, and martial-artists before we realized that man-alone would not be enough. Colonel RoboCop covered all of our bases, knowing that a robot would be the most reliable protector of the recipe.
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