1.- Unesco declared Quito as the 1st World Cultural Heritage Site City in the world, but technology has taken over the exteriors of some historic buildings, overshadowing their beauty.

2.-We need to find a non-massive installation mode that contributes to the historic center.

3.-Generate an idea that is more accessible for installation of antennas without so much restriction in areas of Quito's heritage.

Seek to make a contribution to the significant city that allows a good will for DIRECTV

4.-two stages:

1. Re-installation of current antennas for these special editions that are already being completed.

2.- With the support of the municipality and its mayor, we will work in the entire cultural heritage area and principal buildings.

We create a new type of antennas insider by the Arte Quiteño with more than 300 years of history to protect the beauty of Quito

The more value is Directv with your product contributing to a heritage of humanity. The local consumer values that a brand adapts to a local situation to give a contribution to its heritage.

two stages:

1. Re-installation of current antennas for these special editions that are already being completed.

2.- With the support of the municipality and its mayor, we will work in the entire cultural heritage area and principal buildings.

The more value is Directv with your product contributing to a heritage of humanity. The local consumer values that a brand adapts to a local situation to give a contribution to its heritage.