Cannes Lions
DDB COLOMBIA, Bogota / NORMA / 2009
Awards:
Overview
Entries
Credits
Execution
The creative use of the popular coloring book resource in a larger scale to succesfully launch a new product of a recognised brand.
Outcome
The result was a successful awareness of a new product that because of its size, besides being designed to be more comfortable for children´s use, is an original product communicated in an original way.
Another accomplishment was to differentiate the traditional colored pencils from Norma from this new product whose main attribute is its size.
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