On March 28th, a well-known influencer in Colombia posted a picture of an ''almojábana'', (a Colombian cheese bread that usually costs less than $1USD) inside an airport, but with an extremely high price: $6 USD.

This news uncovered a feeling that all Colombians had, but we had never expressed: ALL AIRPORT PRICES ARE EXTREMELY EXPENSIVE.

So, from Burger King we took advantage of the tension to talk about our Whopper and create a unique promotion: Buy a Whopper at a cheaper price than a bed sheet.

Selling the world's cheapest Whopper in the world's most expensive airport.

We took advantage of a social media tension that showed the high price of an almojábana (a small Colombian cheese bread) and lowered the price of our Whopper to counteract the Colombians' discomfort and make up for it with a 100% grilled hamburger.

Thus, Colombians expressed their dissatisfaction, but this time they went from social networks to buying at our restaurant at the Bogota airport.

Through a pricing strategy, we managed to put the cheapest Whopper in the world, in the most expensive airport in the world.

Thus, through communication in social networks, we managed to unleash controversy and controversy, creating popularity for our Whopper including the most recognized influencer in Colombia, Daniel Samper, and the most important media in the country: EL TIEMPO.

On March 28, twitter woke up with two words trending:

Almojábana and Aeropuerto.

This is because an influencer unveiled the high prices of Bogota Airport, through the price of an almojábana. A traditional bread that should cost a maximum of 1USD, but in this place it had an approximate cost of $6 USD.

Taking this into account, from Burger King we managed to react to be part of the trend, lowering the price of our famous Whopper, much cheaper than an ''Almojábana''.

Through social networks and communication at the point of sale, we managed to be part of the conversation, not only of Colombians, but also of the most important media throughout the country.

With one post on our social networks, we achieved a reach of 4 million people.

We managed to have the second most engaged communication in the history of the brand.

But best of all, we achieved a record number of Whopper sales in this establishment: approximately 30,000 Whoppers in 3 days.