Cannes Lions
COSSETTE COMMUNICATION-MARKETING, Montreal / CANCER ASSOCIATION / 2005
Overview
Entries
Credits
Description
The ad opens on a close-up of a chubby old woman's behind. She wraps the belt of an electric exercise machine around her behind and pushes a button. The machine shakes her bottom and her whole body. The line encourages people to get screened for colorectal cancer.
Similar Campaigns
12 items