Cannes Lions

LOTTERY

DELVICO, Madrid / ONCE / 2007

Presentation Image
Film

Overview

Entries

Credits

Overview

Description

Like the legend that proposes to find happiness trying to catch a pixie the pixie symbolizes the prize and the big quantity of goblins helps us to transmit the quantity of prizes that the game offers.

Outcome

With the cards and postalfree, the sale of "Scratch's card" increased 20% above previous months.

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