Cannes Lions
DELVICO, Madrid / ONCE / 2007
Overview
Entries
Credits
Description
Like the legend that proposes to find happiness trying to catch a pixie the pixie symbolizes the prize and the big quantity of goblins helps us to transmit the quantity of prizes that the game offers.
Outcome
With the cards and postalfree, the sale of "Scratch's card" increased 20% above previous months.
Similar Campaigns
12 items