Objective: A huge portion of the Hong Kong population lives a busy lifestyle where everything they do is fast. An example of this would be their eating habit. They opt for fast food and throughout the years, their intestines have passed all kinds of different food. This has led to the rise of colorectal cancer in Hong Kong. However, most people still feel unaffected by the risk. Our aim, therefore, was to come up with a creative radio ad to raise awareness of colorectal cancer and the importance of early detection through examination.Solution: A radio ad was made to promote early detection of colorectal cancer through examination. In this creative radio ad we hear someone say a never-ending tongue twister very fast. It is made up of food items and ingredients. The v/o at the end then tells us that with so much food in this world, we will never be able to name them all – just like the food we eat every day of our lives.