AIDES shows a couple – one English woman and one Russian man – painted with the colors of their flag.

A new colour, born from the blending of the flag colours, is seen on specific bodyparts, suggesting a carnal relationship between both. This goes to show that two people of fighting nations, could very well just love each other.

Three other couples (Romania&Portugal, Germany&Sweden, Belgium&Iceland) also show their colors and their love for eachother, and invite all football fans to make love and not war.

The first visual, depicting a couple with an English woman and a Russian man, was posted on Twitter and Facebook on June 13th 2016, just three days after the first major fights broke out between the teams of the same nationalities.

Seeing the conversations sparked by this visual, AIDES rolled out three more in the following days on the same platforms.

The message was spread far and wide on the internet :

- #1 trending topic in the first 24h

- more than 56,000 retweets during the first 24h

- 85K€ of earned media (TV, web and print)