To promote lesser known Coop private label products, in an engaging and surprising way, we created Combo Display where different goods were matched in an amusing combination.

Implementation

We created five special Combo Display units, combining ten products:

Condoms and Diapers

Onions and Tissues

Raisins and Toilet paper

Beans and Air freshener

Hammers and Band-Aids

Timeline

April 2016

Placement

Our retail stores

Through an unconventional use of the display, we managed to get an instant result: doubling the awareness of our private label products.

Compared to the same period of the previous year, sales of the “less known” products, increased by 14.6%