Eurobest
Y&R ITALIA, Milan / COOP ITALIA / 2016
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Description
For a couple of weeks, as a test, we produced and distributed a special edition pack of condoms in our stores in Northern Italy.
The newly designed packs of condoms were placed in the pharmacy aisle of supermarkets next to other brand condoms, making it easy for young people to buy them.
A clear product description and instructions for use was written on the back.
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