Cannes Lions

COME TOGETHER

BBH, London / YUM! / 2014

Case Film
Film
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Overview

Entries

Credits

OVERVIEW

Description

KFC released this tongue-in-cheek musical ad for Christmas, encouraging people to forget their differences over a bucket of fried chicken. The two-and-a-half minute ad aired during ITV’s The X Factor on Saturday (30 November). After the launch, KFC kicked off a social media campaign on Twitter, where customers could write about conflict in their own life. The winning entrant starred in a TV ad that aired during The X Factor on 14 December and featured a KFC choir singing a specially written song.

Execution

An original score by Soundtree music. The composer was Peter Rayburn.

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