Cannes Lions

COMEDY CENTRAL

THJNK, Hamburg / MTV / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

24.07.2008: U.S. preseidential candidate Barack Obama visits Berlin and is celebrated by millions of fans. COMEDY CENTRAL reacts immediately and mingles with the police escort with a mobile poster: "What comes after the Armpit of Evil?" Explanation: The headline is a German wordplay making fun of "The Axis of Evil". The German word for "axis" sounds very much like the German word for "armpit".

Outcome

The idea became the talk of the town.

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