Cannes Lions

"Comfortable" Super Bowl Spot

HIGHDIVE ADVERTISING, Chicago / QUICKEN LOANS / 2020

Film

Overview

Entries

Credits

Overview

Execution

The spot begins with "Aquaman" star Jason Momoa entering his fancy Hollywood home, while he talks about how home is the one place he can be his true self. As the spot progresses, he reveals that his signature bulging biceps and tight six pack abs are prosthetics, and his long flowing hair is a wig. As he removes these at the end of a long day, Jason plops himself down on the couch and gets comfortable. At home, in his sanctuary, Jason can be his true self: a skinny, balding everyman. His real-life wife, Lisa Bonet, helps him lift very light weights, cheering him on.

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