- A number of famous paintings have been put in strips and revised, thus turning the tragic content of the paintings into a humorous story board.- The use of the media has been very well linked to the concept itself. The campaign appeared in the cultural session of dailies and magazines (that typically targets on adult people) and even on outdoors, as comics strips. The aim was to create this new connection between paintings and comics, displacing the target.

- From the first on air of the campaign, the number of visitors increased. The campaign has also been well commented on by many blogs and it brought users to visit the official website of the museum.- The media choice has been successfully in defeating the adult target barrier on this form of art. The Museum has also gained a more recognized role among cultural institutions.

- Thanks to the campaign, the number of visitors has increased of the 15% (+ 40% of over 35yo visitors). It consequently brought a growing income in the museum’s books and souvenir sales. The target realized that comics are a funny form of art that can belong to the more institutional culture.