On a beautiful LA morning, Andy Garcia lounges by the pool and sips the perfect cup of Nespresso. Unfortunately, George Clooney, the brand ambassador, is stuck on a rainy movie set in the middle of nowhere with nothing but bad coffee. So George makes his way back home the only way a movie star would, through the magic of Hollywood.

Implementation

• The next iteration of the ‘A Cup Above’ campaign put significant paid support behind new George Clooney creative across TV, Digital and Social.

Timeline

• w/o 26/4/17 to w/o 19/6/17

Placement

• Key markets & National TV coverage starting 15/5/17.

• Digital Partners: Conde Nast O&O, Time Inc. O&O, NY Times, Spotify; a mix of video and high-impact custom units and takeovers.

• Social Partners: Nespresso’s Facebook, Instagram and Twitter platforms.

Scale

• Launched in 11 key markets, with National roll out three weeks into campaign.

• TV campaign is projected to deliver over 2,770 GRPs via a combination of Local/National/Web Based Video activity GRPs against US A25-54.

• The digital campaign is projected to garner more than 200MM impressions and 4MM clicks/engagements.

Results as of 26/4/17/ - 1/5/17

• 421MM impressions across 350 articles

• Includes 19 broadcast, 80 online, 26 social and 225 MNR placements

• 100% of PR coverage is positive / conveying Nespresso key messages

• 65% of coverage includes an image or video of the ad or behind the scenes

• 51% of coverage mentions the “Coming Home” campaign