In 2023, Nespresso expanded their Vertuo line and launched Vertuo Lattissima, a new Vertuo system coffee machine specially made for those who love coffee recipes such as foamy cappuccinos and lattes. However, Nespresso had identified that the Vertuo system lacked awareness in Switzerland.

Nespresso was looking to launch their new coffee machine in Switzerland and increase awareness of their Vertuo system by creating a unique coffee experience.

Swiss people love coffee, and the country has a vibrant coffee culture deeply ingrained in its social fabric. "Coffee hatches" or "coffee holes," are openings typically found in the streets, well known for their barista-quality coffee offered. These coffee windows are particularly popular in cities like Zurich, where foot traffic is high. Customers can simply walk up to the window, place their order, and receive their coffee to go.

Say hello to the “Nespresso Vertuo Window”, the first coffee-window sampling straight from a private living room.  

When it comes to coffee experience, quality is key to the Swiss. They tend to run away from syrups and toppings and stay closer to a real coffee barista approach.

We were talking to a refined audience, with their own customs and practices, that would need more than words to believe that the new Vertuo Lattissima produces coffee to their sophisticated standards.

Based on showing our love and understanding for Swiss coffee culture, we decided to give our audience a taste of our coffee and let them judge but doing it in the Swiss way. To demonstrate to the Swiss that the quality of the Vertuo Lattissima coffee is the same you can get from a coffee window, but from the comfort of your home, we transformed private windows into coffee windows.

Our target audience was the young urban Swiss coffee lovers. People between 20 to 35 years old who are passionate about coffee. We focused on Zurich as it is one of the biggest cities in Switzerland, with the greatest number of cafés and a young active population.

Private windows became a media themselves to create this activation. Through them we did communicate our message (be your own barista at home) and engage with our audience.

Because we understand that our demanding audience needs in-person experiences but also lives online, we took our experience to social media. We selected Swiss food and lifestyle influencers, including a Swiss latte art champion, that helped us launch and amplify our campaign through their social media accounts.

We also used guerilla marketing to engage with our target audience in the streets of Zurich and make our campaign an interactive unique experience.

We sent our influencers a customized package with coffee capsules and the new Vertuo Lattissima machine.

A week before the launch, they created hype on social media inviting people to stay tuned.

During the two weeks that the stunt was active, we distributed Nespresso capsules throughout the city, inviting people to go to our coffee windows and ask for a free coffee.

Coffee was served from the window of a private living room. From the outside, you could perfectly see how the Vertuo Lattissima works. We invited a Swiss latte art champion to prepare coffee also from the living room, emphasizing the professional yet homey experience you can get with the Vertuo Lattissima.

We created special take-away cups with QR codes with discounts that led to the Nespresso website, where people could buy the coffee machine.

Creative content was shared through our influencers and Nespresso social media accounts.

We found a unique solution for Nespresso to launch the new Vertuo Lattissima in a very demanding market and increase the awareness of the Vertuo system in Switzerland.

We distributed a total of 7.559 coffees from our coffee windows

+300% affinity with the Nespresso Vertuo System

3.507 new baristas in Switzerland

The content the influencers shared gathered more than 12,5K likes and more than 250 comments.