A special youTube pre-roll ad, which nobody ever dares to skip.

A woman is seen, reading a book to her daughter, when suddenly she gets frightened by a sound at the door. She interrupts the reading and as she turns her head to the viewer you can see she has a black eye. She leans towards the camera and asks the viewer for help and to not leave her alone. We then hear a male voice say “Honey. I am home”.

By the unusual use of media the viewer himself is confronted with the inner conflict of either clicking away the pre-roll or staying with the woman. Everyone's decision is the message itself: Dont ignore the problem and help victims.