Cannes Lions
DRAFTFCB PARTNERS, Vienna / VEREIN WIENER FRAUENHAUSER / 2011
Overview
Entries
Credits
Execution
We booked space for a print ad in one of the biggest magazines for classifieds called "Bazar". The FRAUENHÄUSER ad was placed within the real estate part and looked exactly like one of the classifieds. By offering the apartment at a very low price an even higher level of attention was generated.
Outcome
Increase of visits on the FRAUENHÄUSER-website by 22% during the release of the ads.