Cannes Lions

WOMAN´S SHELTER

DRAFTFCB PARTNERS, Vienna / VEREIN WIENER FRAUENHAUSER / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

We booked space for a print ad in one of the biggest magazines for classifieds called "Bazar". The FRAUENHÄUSER ad was placed within the real estate part and looked exactly like one of the classifieds. By offering the apartment at a very low price an even higher level of attention was generated.

Outcome

Increase of visits on the FRAUENHÄUSER-website by 22% during the release of the ads.

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