Among the things that teens share online, one of the most powerful are coming out videos. Videos where they record themselves telling their parents they are different from other teens. That they are gay.

We recreated that moment and filmed new coming out videos. But, instead of coming out gay, teens came out mutant, showing their parents their special abilities. A touching and heartwarming moment, just like the real coming out videos. But ours ended with a bleak twist. Sirens approached the home and a tagline introduced teens to The Gifted:

What if you were hunted for being yourself?

The content was launched where teens most share details about their own lives: social media.

A week prior to the TV show's release, our videos were posted on Facebook, Youtube and Twitter. A media push helped get the content out there in a more meaningful way.

Two versions of the video were filmed: one in Spanish and one in Portuguese, aimed at Brazil.

Both the versions aired simultaneously at different Latin American countries, boosting the subject of unusual teens being persecuted for being different.

Marvel's The Gifted premiered with record ratings for Fox:

- The first episode ranked at number 1 in Latin America.

- 10 million viewers / Top 10 series of 2017 in all pay TV.

- The videos got 1.5 million views in 1 week.

- Over 10 thousand positive comments on social media.