Cannes Lions
LEO BURNETT ITALY, Milan / DISCOVERY CHANNEL / 2015
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“The Colours of Love” is a Real Time TV programme that narrates the stories of mixed couples in Italy. A true cultural revolution in the country, which is not devoid of disputes and preconceptions. It is indeed with a love story against racial prejudices that the programme has been launched on Valentine’s Day. In the TV spot a young Pakistani man walks the streets of a big Italian city holding a bouquet of roses. Along his journey people shy away from him, believing he is a street vendor. In the end, however, the protagonist simply reveals to be a young man in love with an Italian girl with whom he had decided to spend a romantic evening for Valentine’s Day.The ending line quotes: “Say yes to love and no to prejudice. Happy Valentine’s Day”
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