On Valentine’s Day we equipped Cupid with a ‘smart bow’. Connected via Periscope, romantics from all over the world could see what Cupid saw while roaming the streets of Paris and Berlin. And if they saw someone they fancied? They could then tell Cupid to surprise them with a red rose in their name.

The centre pieces of Command Cupid were two live streaming events in Berlin and Paris. Everybody could watch along and tell Cupid who to give a rose to.

The most important bit of the campaign however, was the trailer, announcing the events. It was seeded online and used to interest the press to write about or witness the streaming events.

Immediately after the event we published a video reportage that showed the happiness that actually happened on the streets of Paris and Berlin.

The trailer had over 70 million impressions and 14 million actual views. 35% viewed the whole film.

The event made national TV in both France and Germany.

A few hundred people watched the live stream and handed out roses.