In the days running up to St. Valentine’s Day, Cupidrone showed us that love is literally in the air. The mission of this real, fully operational drone was to patrol the skies above the streets of Verona, searching for enamoured couples and lonely souls who are looking for love. When Cupidrone spots his target, he drops a red rose - delivered by stealth. Showing that flowers still have a special effect on people.

The Cupidrone film was launched and seeded in four European countries using the local brands of the Flower Council of Holland: Funnyhowflowersdothat.co.uk, Lajoiedesfleurs.fr, Tollwasblumenmachen.de and Mooiwatbloemendoen.nl.

Because the video was a marriage of old-fashioned romance and ultra-modern technology we carried that through in our PR/Blogger approach. With a video press release, highlighting key imagery from the campaign, and a real red rose we announced the video in a unique way. And by doing so providing media and bloggers with the perfect alibi to share content about Valentine’s Day in a remarkable way.

The surprising combination of modern technology and timeless romance gave a wide range of media a new angle to publish about Valentine’s Day.

TV-shows, bloggers and the editorial staff of national and international off- and online lifestyle, fashion and women’s magazines have publicized about Cupidrone and shared the video with their audiences. This PR-approach, combined with Facebook, Twitter (#cupidrone) and video platforms like YouTube, Be-On en Exponential resulted in more than 4 million people watching the film.