The barge has received an extremely positive response both from Coors sales and marketing personnel and also from the core trade customer audience.

Feedback from the client indicates that the barge has achieved is key objective of repositioning the brand in the mind of key trade customers by allowing them to actually experience Grolsch's style, taste, quality and sales credentials.As a result of this success, Coors plan to use the barge in a national campaign in 2006.