“Corona – This is the life.” Corona’s brand strategy has steered the Beach Volleyball application from its core. The main issue we face with Corona is that people want it when they see it, but never really consider it otherwise. We wanted something that gave people a reason to actively seek it out and also bring the essence of Corona to people wherever they may be. Beattie McGuinness Bungay in conjunction with Harmonypark and Obvious Engine, have created the world’s first natural feature tracking multiplayer augmented reality game linked to a physical product. By tracking the label on a bottle of Corona the application launches a 3D beach volleyball game in the peripheral scene, putting the product at the very centre of the user experience. No Corona = No Game. Single-player mode allows people to play against their handset while two-player mode pitches people directly against a friend, with gameplay linked between the handsets by Bluetooth or Wi-Fi. With either option we bring the world of Corona straight to the consumer, whether they be in a dingy pub, at home on a miserable November evening or sat on a long train journey we can turn a dull moment upside down with a refreshing dose of sea, sun and beach fun. All they need is a bottle of Corona and the app. We'll be going to market late April on Android and iOS, so we'll have consumer results soon, but the reaction of everyone from Apple's developer evangelist, to passers-by in the agency and even the tech-cynics amongst our ranks has been resoundingly positive. We anticipate that when it’s played in its native environment – the pub – the interest it will draw from people will organically help to grow talkability & drive downloads, in conjunction with the media support which is also planned. The client’s support has been invaluable. Their belief in the idea, and willingness to take a risk on a new technology has been key. They’re already keen to look into a second phase of activity that will be tying with point-of-sale incentives. Geo-located tournaments and link-ups with trade partners are all ideas on the table which we hope will help take this app to the next level not just as a game, but a genuine sales driver.