Cannes Lions

MOUNTAIN DEW

THE FARM, Madrid / MOUNTAIN DEW / 2004

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Overview

Description

As several commandos of digital photographers go through Spain's main cities shooting at people shouting at a Dew-decibel-meter to see if they are in Dew-state, we created the Dew microsite (accesed through pop-ups) where they could download and send their photos and learn about the Dew state.

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