Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / COMMONWEALTH BANK / 2008
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Description
The Commonwealth Bank of Australia recently awarded its advertising duties to an American ad agency. The resulting campaign is the story of a fictional American agency trying to come up with ads for Australia’s largest bank. Here, in two TV spots, the American creatives, Luke & Luke, meet with members of the Australian cricket team to try and better understand this enchanting, mysterious game.
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