Cannes Lions
LEO BURNETT ADVERTISING, Kuala Lumpur / MINISTRY OF COMMUNITY DEVELOPMENT / 2009
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In Singapore, the younger generation seem to be more and more reluctant to get married. Often citing reasons like ‘the right one hasn’t come along yet’ or ‘am just waiting for Mr. (or miss) right’ being very common refrains. This commercial for the Community Planning arm of the Singapore government twists these excuses on its head by showing how one woman remembers her late husband, with all his imperfections, and how these became perfect through the years. The message being that whenever one looks for love, one should not look with just the eyes but with the heart.
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