Cannes Lions

COMMUNITY GOOD WORKS

DDB CANADA, Toronto / ONTARIO LOTTERY & GAMING CORP. / 2003

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A hand holding a coin scratches the floor at the front of a house, revealing a pair of kid's shoes. A voice explains that when you play the lotteries, you help 4,000 different charities, like Child Find. We end with the Ontario Lottery & Gaming Corporation logo.

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