Cannes Lions

PRO-LINE SPORTS LOTTERIES

BENSIMON BYRNE, Toronto / ONTARIO LOTTERY & GAMING CORP. / 2004

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

Overview

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Credits

OVERVIEW

Description

When it comes to betting on sport lotteries you don’t have to be an expert to win because anything can happen. This spot demonstrates this point by showing the outcome of a game being effected when a team’s cooler is accidentally spiked with muscle relaxants before the big game.

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