The brief was one of the most difficult challenges we have faced as an agency. It was not difficult to come up with an ad for love, one for appreciation, and one for respect. The challenge we took upon ourselves, how do we connect them.Without Love, Respect, and Appreciation, there is no life. This was achieved visually and with a universal language.

Love is the warmth of life; Respect is the beating heart of life; and Appreciation is the pulse of life. Without all 3, there is no life.