Cannes Lions
ENEL, Rome / ENEL / 2017
Overview
Entries
Credits
Description
The aim of Enel Data twitter account is to enlarge the Open Power communication platform by launching the new Twitter account:
@EnelOpenData
The official hashtag will be #EnelData: it will strengthen the presence of the account and our daily posts. The account’s bio will include topics of interest, a direct link to the Enel Corporate Page and our hashtag:
Your daily dose of data about energy markets, E-mobility, innovation and world trends. Brought to you by @EnelGroup, the open power company. #EnelData.
Execution
Data visualization is both an art and a science. Data has to be relevant, influential and engaging. We’ll collect data from reports, articles, infographics, and presentations from two types of sources:
External Sources (Bloomberg, Ren21, World Bank, etc…)
Enel Sources (Open Data Enel, Events - i.e. Capital Markets Day, Investor Relations)
User Centered
Design and knowledge work together to give the user insight into the represented data.
Graphics techniques and words work together to highlight specific data.
Design is intended to give a mobile-oriented and and immediate fruition.
Outcome
Views: 6M
Impressions: 125k
Followers: 7K
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