A demonstration of Ford's genuine desire to facilitate the work of their customers.Creation of a name that expresses the positioning of the service Ford EasyFleet.The solution plays with a panel of stickers made up of the entire range of Ford vehicles and includes a letter printed onto adhesive paper to support the positioning: "attached to your job".The supporting evidence is the simplicity of accessing the service (multi-channel): customers can call a toll-free number, write an email or send a fax to recieve service and/or product information or to make an appointment for the nearest fleet salesman to visit them with the vehicle of choice for a free test drive...hassle free!

0.5% spontaneous redemption: 793 contacts from 169,000 letters sent.50% leads generation out of 14,150 outbound calls (7,075).4.6% of qualified companies in entire DB.Ford claims the current total number of sales generated at the moment (the campaign is still on-going) should be around 130 vehicles (1.6% conversion rate).