Cannes Lions
FORD KA
OGILVY & MATHER AMSTERDAM, Amsterdam / FORD / 2009
Overview
Entries
Credits
Overview
Execution
Solution:An interactive newspaper ad on which you can actually park a Ford Ka online.
Outcome
Results:Thousands of people placed the ad in front of their webcam. They played with the 3D model of the Ford Ka and tried to park it in the parking lot.Many announcements and demonstrations were placed on weblogs.
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