We developed an education program for children, in schools, explaining the contamination risks from Pets.

10 000 teachers accepted the operation in 2013, in the whole France.

The concept was based on a little bag of glitter, that only one kid was manipulating.

The kid was spreading some glitter on a teddy bear, and at the end of the day, every kid of his/her school was « scintillating »

A tutorial (animation cartoon) was displayed to the kids in order to explain to them how important it is to clean their hands or not kissing they pets on the mouth.

(we developed this for Milbemax, Novartis Santé Animale)

The children target was more effective than the parents to emphasize the need of vermifugation of cats and dogs.

The strategic concept of MILBEMAX is "bringing pets and people closer".

The concept of proximity is relevant to the "out branding" too. That is why decided to target pupils, that are the most sensitive to their pets'health.

We worked with a structure that is totally aware of the process of getting in touch with the administration of schools, and then we developped quite a number of relevant tools for children and teachers.

Veterinary doctors were aware of the project and really appreciated the effort of Novartis to explain the need of vermifugation. This increased the number of visits to their place!

10000 classes of 15-35 pupils partcipated to this awareness operation.

5000 veterinary physicians decided to increase their marketshare of Milbemax compared to competitors

Sales of Milbemax increased of 5,3% year to date (frequency per year, number of new pets)

we had around50 press releases after the press conference

Sympathy > Loyalty to Novartis increased on other products too.