In Turkey most people believe that when a great earthquake strikes, their chance of survival is pretty slim. That is why people don't get their houses insured. When everybody was talking about how many would die, we told something never been said before; "How many would live." It was 99,8 % of the population. But unfortunately, over 57% of the houses were expected to be damaged. Therefore we decided to show them what life would be like after they survive the earthquake.

It was very important to help people understand the real post-earthquake situation. Building on the campaign idea “the earthquake will pass, life will continue”; in 3 central locations we turned a car, a phone booth and a container into houses. 3 families lived in each, for one week. Just like they’ve survived the earthquake. They supplied their needs just like people who took shelter did. Turkey’s most respectable experts on earthquake gave interviews at these locations.

3 biggest news agencies, 4 biggest newspapers and 9 local TV channels attended to all 3 activities and the news started to spread around. 20 other newspapers announced the activities 2 times within a week. At 11 TV channels the news of the activities were aired 51 minutes in total. 2 TV channels broadcast the activities live. PR value of the activities were 270.000 USD in total.