It was very important to help people understand the real post-earthquake situation. Building on the campaign idea “the earthquake will pass, life will continue”; in 3 central locations we turned a car, a phone booth and a container into houses. 3 families lived in each, for one week, just like they’ve survived the earthquake. We supplied their needs just like people who took shelter.

Turkey’s most respectable experts on earthquake gave interviews at these locations.

The 3 biggest news agencies, 4 biggest newspapers and 9 local TV channels attended all 3 activities and the news started to spread around. 20 other newspapers announced the activities 2 times within a week. At 11 TV channels the news of the activities were aired 51 minutes in total. 2 TV channels broadcast the activities live. PR value of the activities were 270,000 USD in total.