The ad is a classic comedy of errors based on funny word-similarities in Hebrew.

In the spot we meet a dedicated secretary of an insurance agent trying to keep an unhappy client from taking her business to the competitor- 9000000 Direct Insurance.

The unhappy client obviously has a very good reason for leaving the agent – "Insurance agents belong to the past", they are outdated and expensive, while the competition, 9000000 Direct, is innovative and advanced.

In her despair, the bewildered secretary calls a computer technician,trying to prove her own computing capabilities and save face.

Sadly, she has no idea what the technician is talking about, but reluctant to admit she is lost,

she misinterprets his instructions in a very, well, earthy way...

It has to be mentioned that this ad is the last addition to one of Israel's best celebrated and coherent campaigns ever(about 40 T V ads in almost 5 years)and the campaign star (Shany) is the leading Israeli female comedian of the last decade.